Our Roots

Booksure™ is a South African company with its roots in the financial industry and over 30 years of combined experience within the independent accommodation market.

The company was founded during 2003 with the objective of addressing industry needs by developing a flexible, easy-to-use reservation and secure payment platform that could be easily integrated into a new or existing website.

Booksure™ has been developed by the the Magus Group .

Our Vision

“To be the leading provider of secure internet transaction services and travel information to the independent accommodation market!”

Progression of the Booksure System

In 2005, www.booksure.com was launched and soon became the leader in enquiry based booking systems. Guesthouses and guests alike enjoyed the communication and intimacy offered by the reservation process. Booksure™ provided a more economical solution to credit card payments than a credit card machine positioned at the Establishment and at the same time provided a streamlined, easy booking system.

After the 2010 World Cup Soccer, that saw streams of visitors pour into South Africa, the accommodation market started to decline and many Establishments were forced to close their doors. Booksure™ saw the need to do more marketing to the guests in order to bring about more business for their establishments.

In 2012, Booksure™ launched a new system that makes use of specialized online marketing tools and optimization to increase the flow of traffic thereby matching the guest with the accommodation establishment. The new system also saw the introduction of a real-time booking option to cater for those Establishments who preferred to take advantage of a more spontaneous booking. For more information on the enhanced system visit our article What's new in Booksure.

Looking to the Future

To maintain our vision, Booksure™ will

- strive to increase the number of bookings to its Establishments.

- become a system which travellers and hospitality service businesses become reliant on.

- keep the system current with new technologies and services.

- continuously add value to the system through additional functionality and modules.